Yesterday, I attended the Liberteks Smalbany 5th Annual Small Business day at the College of Nanoscale Science and Engineering. I was invited to be a Guest VIP Blogger and take some pictures for the event. I didn’t get to take many pictures, but I did get to sit in on some pretty good seminars about how social media can help grow your business.
I was going to sit down and write a long, drawn out blog series about what was said, by whom in each seminar. I decided against that, because almost everyone said the exact same thing:
As someone who has been using Twitter, LinkedIn and Facebook for a few years, this was not news to me. For those looking to drive more traffic to their company, this was an excellent place to spend the day learning how the web can work for you. It was nice to see that these methods have been effective for many other businesses and continue to drive business to their sites.
I wanted to highlight some of the key parts of the seminars that I thought would be of importance to my readers and keep this from being a novel that no one wants to finish. So, here are some of the best parts, in my opinion, of course.
The first speaker I heard from was Lisbeth Calandrino. She was full of spunk and looked nothing like her claimed age of 70. Lisbeth told us that being partners with your customers is a must. She also mentioned that Sam’s club asked their small business customers what they need to stay in business, and they replied “money”.
Lydia Kulbida led a panel of bloggers and also offered a very important piece of advice for using online media to sell your product – Read it out loud to yourself. Would you want to buy it? Great advice. Plus, she like LOST, so she’s OK in my book!
Mary Darcy from All Over Albany backed this theory up by saying “would you tell this to someone else?” I really enjoyed Mary’s feedback on how she gets information to post on the AOA blog. I wish she had more time to talk, as it was not only informative, but very interesting.
Mike Huber led a panel called Local Social Media and Your Customers. He asked about blogging and tweeting – why would you want to do it, and why would people care? Sonya Stark said to create lists. People love lists. Lisa D’Aquanni and Vic Christopher shared some great information about blogging and what it can do for your business.
My favorite panelist was Rev. Al Rudnick. I am not huge on religion, but he explained how people are using Twitter and Facebook during church and how they encourage it. They even project it on a large screen so people can see it and participate. I think I will try this on Sunday. I bet the people in our church wont be as accepting…
Rhea Drysdale from Outspoken Media put on a great presentation about the Mobile revolution. She detailed how Twitter, Facebook and Foursquare play a huge part in the mobile arena. Rhea mentioned that you should protect your brand. Make sure you get your company name on every outlet you can.
Facebook – They are more likely to help you because you are already friends.
Twitter – Network outside of your friends. Prove yourself as an expert. Make connections with companies and employers. Connect with people through Twitter that you might have been too intimidated to talk to at a job fair.
I think this event was a huge success. It offered many great ways to promote your small business with social media. Thanks to Tim Cronin and Larry Zimbler for letting me be a part of this event. I hope to participate again next year.